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Scrambler Ducati

Scrambler Ducati

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Country: Italy
Founded: 2014 2010s
Category: Lifestyle products Clothing
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from Italy

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Overview

Tagline

Land of Joy

Scrambler Ducati is a motorcycle lifestyle brand launched in 2014 as a new brand by the Italian company Ducati. It carries the lineage of the Scrambler, introduced in 1962, into the present day and offers accessories and apparel alongside motorcycles. Its officially stated direction centers on freedom of self-expression, fun, and sharing positive emotions. Through its models and related items, it communicates the world of “Land of Joy.”

Concept

Freedom of expression, fun and shared positivity.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1926

Year Brand Category Description

1926

Ducati

Parent brand

Clothing

A lifestyle line focused on everyday wear and free expression

Launched by Ducati as a “new brand,” this is an independent, lifestyle-oriented line withi

Launched by Ducati as a “new brand,” this is an independent, lifestyle-oriented line within the brand family. It presents the world of “Scrambler,” encompassing not only motorcycles but also accessories and clothing, and serves as a different point of entry from Ducati itself, which centers on high-performance road models and race-derived functionality. In apparel, it has a distinct role from racing-focused clothing such as Ducati Corse, with collections emphasizing everyday wear and free self-expression.

1926 Parent brand

Ducati

Clothing

A lifestyle line focused on everyday wear and free expression

Launched by Ducati as a “new brand,” this is an independent, lifestyle-oriented line withi