szu
/
Fashion brands
/
SELVEDGE

SELVEDGE

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

REDEFINE YOUR DENIM EXPERIENCE.

SELVEDGE is a product label launched by Japan Blue Jeans in 2025, rooted in Kojima, Kurashiki City, Okayama Prefecture. Centered on traditional selvedge denim woven on vintage shuttle looms, it offers jeans that draw on Kojima’s craftsmanship and its expertise as a textile manufacturer. The label is built around combining a substantial appearance with comfort that adapts with wear, and a design that develops a distinctive fade through repeated wear. It is positioned as the starting point of Japan Blue Jeans.

Concept

The culmination of traditional craftsmanship from Kojima, Okayama.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

JAPAN BLUE JEANS

Parent brand

Clothing

A craft-oriented line rooted in Kojima’s traditional techniques

One of JAPAN BLUE JEANS’ three product labels, this line centers on selvedge denim made us

One of JAPAN BLUE JEANS’ three product labels, this line centers on selvedge denim made using the craftsmanship of Kojima, Okayama, and traditional power looms. While STANDARD focuses on contemporary materials and comfort, and ReDESIGN on reinterpretations of processing techniques and aging, SELVEDGE presents most directly the traditional denim-making that forms the brand’s origins. It is a craft-oriented core label that emphasizes a substantial look and the changes that develop through wear.

2011 Parent brand

JAPAN BLUE JEANS

Clothing

A craft-oriented line rooted in Kojima’s traditional techniques

One of JAPAN BLUE JEANS’ three product labels, this line centers on selvedge denim made us