S.F.C is a fashion brand launched in Japan in 2020. Directed by Hiromichi Yumoto, the brand develops its own basic items based on the concept of “irregular balance,” represented by the stripes in its logo. Its offerings focus on clothing and also include hats and bags. The logo stripes were created by artist Nigel Graf. The brand is characterized by its approach of reconfiguring basic wear with its own distinctive balance of proportions.
Concept
Irregular balance