SINA SUIEN is a Japanese fashion brand founded in 2009 as “sina” by embroidery artist Yumiko Arimoto. It was renamed under its current brand name in 2015 and focuses on women’s ready-to-wear, while also offering bags and accessories. Arimoto handles design, material selection, sewing, and hand embroidery, creating garments centered on embroidery and encompassing the wearer’s mind and body, the structure of the clothing, and the time the materials have passed through.
Concept
Clothing worn by people with beautiful convictions in a mysterious place that belongs to no country.