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SOMEDIFF

SOMEDIFF

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Wear something different: exceptional, elevated masculinity.

SOMEDIFF is an original Japanese brand launched in 2020 by Ever Green Co., Ltd., which operates the menswear e-commerce site JOKER. Its name comes from “Something Different,” and the brand offers tops, bottoms, coordinated sets, outerwear, fashion accessories, and more, centered on basic wear with a sense of current trends. It proposes special everyday wear that is “something different” and continues to offer products, primarily through its official online store.

Concept

Special everyday wear that stands apart as “something different,” built around basic items with a sense of current trends.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

JOKER

Parent brand

Clothing

An original brand originating from JOKER that focuses on everyday wear

SOMEDIFF is a standalone brand originating from JOKER, which the JOKER official online sto

SOMEDIFF is a standalone brand originating from JOKER, which the JOKER official online store explicitly describes as “an original brand exclusive to joker.” While based on the adult men’s style championed by JOKER itself, it offers everyday wear incorporating a distinct sense of trend. Whereas SOMEDIFF+ focuses on training wear and SMDF is a derivative line within SOMEDIFF with a tight silhouette, SOMEDIFF is positioned as a core original line for everyday wear spanning shirts, T-shirts, pants, and coordinated sets.

2009 Parent brand

JOKER

Clothing

An original brand originating from JOKER that focuses on everyday wear

SOMEDIFF is a standalone brand originating from JOKER, which the JOKER official online sto