Tagline
We have been creating the Provençal art of living since 1806.
Souleiado is a brand centered on Provençal prints. Its origins date to 1806, when Jean Jourdan established a cotton fabric printing production site in Tarascon, France. In 1939, Charles Demery later founded the brand under the name “Souleiado.” Today, it offers printed ready-to-wear clothing, scarves, table linens, and other products. As a family-run company, it states that it has a role in protecting and preserving the “Provençal art of living” and passing its culture and traditions on to the next generation.
Concept
Since 1806, the family-run company Souleiado has been much more than an iconic brand of the Provençal art of living; it takes on a role in protecting, preserving, and passing on its culture and traditions.