Tagline
Fashion meets Technology in Urban Mountaineering
SPOONYARD is an outdoor fashion brand inspired by Mount Everest, combining technology with urban functionality. Its official website does not specify a founding year or founder. Centered on versatile designs suited to uses ranging from outdoor activities to work, the brand combines material technologies with fashion details. It is also described as addressing sustainability and animal protection, for example by using high-performance synthetic materials instead of fur or down.
Concept
Inspired by Mount Everest, SPOONYARD is crafting the equilibrium between Fashion and Technology, Urban & Nature.