Tagline
designed by an immigrant
SPORTS is the sportswear category corresponding to LABRUM London’s “Sports” collection. Launched in London in 2015 by founder and creative director Foday Dumbuya, it is a menswear brand that operates under the phrase “designed by an immigrant.” The brand’s philosophy is “to create directional, purposeful pieces and connect them to a new generation of design.” It is developed as a line bridging everyday life and sport, including track-inspired items and athletic wear.
Concept
A philosophy centred on creating directional and purposeful pieces, inspired to launch a new generation of design.