STANDARD

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Overview

Tagline

Light, soft comfort that overturns denim conventions.
STANDARD is a label launched in 2025 by JAPAN BLUE JEANS, a Japanese jeans brand originating in Kojima, Kurashiki City, Okayama Prefecture. Centered on jeans for men and women, it pursues a combination of the authentic look of vintage denim and a lightweight, soft feel. It redesigns materials, manufacturing methods, and finishing processes, combining the sewing and finishing expertise of Kojima, Okayama, with modern technology. Guided by “the future standard as envisioned by JAPAN BLUE JEANS,” it offers a range from classic styles to diverse silhouettes.

Concept

“The future standard as envisioned by Japan Blue Jeans”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2003-2020
2003 Parent brand
RAGEBLUE
Clothing

A line responsible for everyday basic sportswear offerings

STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic

STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic sportswear that is easy to incorporate into everyday life. It is characterized by a measured blend of a mode-inspired feel and a street sensibility, and features SIGNAL SPORTS as a brand-in-brand within the line. Its role is distinct from TREND, which foregrounds seasonal fashion, and OCCASION, which handles functional formalwear for adults’ everyday lives; STANDARD is a line that supports RAGEBLUE’s everyday basic offerings.

2011 Parent brand
JAPAN BLUE JEANS
Clothing

A modern core label centered on comfort

One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand re

One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand refresh. It is responsible for achieving a lightweight feel through technological development in materials, yarn, and weaving while preserving the appearance of vintage denim. While ReDESIGN focuses on changes over time and expressions created through processing, and SELVEDGE embodies tradition through shuttle looms, STANDARD is positioned as the core label presenting modern comfort and everyday wear.

2020 Parent brand
MONOLITH
Bags

A versatility-focused core line that forms the foundation of the entire lineup

STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup

STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup. It gives broad expression to the brand’s rationality, functionality, and durability for a wide range of uses, and provides versatility for use regardless of gender or setting. In contrast to OFFICE, which specializes in business use, and PRO, which is for creators who travel frequently, it is positioned as the basic line for the broadest range of users.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about STANDARD

Country of origin, founding year, categories and parent brands.

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