Tagline
Light, soft comfort that overturns denim conventions.
Concept
“The future standard as envisioned by Japan Blue Jeans”
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Tagline
Light, soft comfort that overturns denim conventions.
“The future standard as envisioned by Japan Blue Jeans”
Parent brands and sub-brands, ordered by founding year.
A line responsible for everyday basic sportswear offerings
STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic
STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic sportswear that is easy to incorporate into everyday life. It is characterized by a measured blend of a mode-inspired feel and a street sensibility, and features SIGNAL SPORTS as a brand-in-brand within the line. Its role is distinct from TREND, which foregrounds seasonal fashion, and OCCASION, which handles functional formalwear for adults’ everyday lives; STANDARD is a line that supports RAGEBLUE’s everyday basic offerings.
A modern core label centered on comfort
One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand re
One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand refresh. It is responsible for achieving a lightweight feel through technological development in materials, yarn, and weaving while preserving the appearance of vintage denim. While ReDESIGN focuses on changes over time and expressions created through processing, and SELVEDGE embodies tradition through shuttle looms, STANDARD is positioned as the core label presenting modern comfort and everyday wear.
A versatility-focused core line that forms the foundation of the entire lineup
STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup
STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup. It gives broad expression to the brand’s rationality, functionality, and durability for a wide range of uses, and provides versatility for use regardless of gender or setting. In contrast to OFFICE, which specializes in business use, and PRO, which is for creators who travel frequently, it is positioned as the basic line for the broadest range of users.
A line responsible for everyday basic sportswear offerings
STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic
STANDARD is one of three lines introduced by RAGEBLUE in fall 2025, offering clean, basic sportswear that is easy to incorporate into everyday life. It is characterized by a measured blend of a mode-inspired feel and a street sensibility, and features SIGNAL SPORTS as a brand-in-brand within the line. Its role is distinct from TREND, which foregrounds seasonal fashion, and OCCASION, which handles functional formalwear for adults’ everyday lives; STANDARD is a line that supports RAGEBLUE’s everyday basic offerings.
A modern core label centered on comfort
One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand re
One of the three product labels announced by JAPAN BLUE JEANS as part of its 2025 brand refresh. It is responsible for achieving a lightweight feel through technological development in materials, yarn, and weaving while preserving the appearance of vintage denim. While ReDESIGN focuses on changes over time and expressions created through processing, and SELVEDGE embodies tradition through shuttle looms, STANDARD is positioned as the core label presenting modern comfort and everyday wear.
A versatility-focused core line that forms the foundation of the entire lineup
STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup
STANDARD is the core line officially offered as the foundation of MONOLITH’s entire lineup. It gives broad expression to the brand’s rationality, functionality, and durability for a wide range of uses, and provides versatility for use regardless of gender or setting. In contrast to OFFICE, which specializes in business use, and PRO, which is for creators who travel frequently, it is positioned as the basic line for the broadest range of users.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
STANDARD is from Japan.
STANDARD was founded in 2025.
STANDARD covers the following categories: Clothing.
STANDARD is a sub-brand of RAGEBLUE, JAPAN BLUE JEANS, MONOLITH.