su・ra・ku

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Overview

su・ra・ku is an original lingerie brand from Belle Maison, the mail-order brand operated by Senshukai. For people with sensitive skin, it offers bras, panties, bra camisoles, pajamas, and other items, focusing on soft-feeling natural materials, primarily cotton, and sewing and design that take comfort against the skin into account. Since its relaunch in 2014, the brand has developed products guided by the idea that people with sensitive skin should be able to feel comfortable and well every day without having to put up with discomfort, while keeping prices accessible for everyday use.

Concept

Every day, naturally at ease.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

A basic innerwear line designed with attention to how garments feel against the skin

su・ra・ku is an original line within Belle Maison’s innerwear range that focuses on skin fe

su・ra・ku is an original line within Belle Maison’s innerwear range that focuses on skin feel and the softness of materials. It offers mainly underwear such as bras, bra camisoles, and briefs, with attention to seams and how the garments feel against the skin when worn. Its role differs from Hotcott, which centers on warmth in cold weather, and Salalist, which highlights sweat-control functions; su・ra・ku prioritizes everyday wearing comfort over seasonal functions. It also has a different target audience from Chuttocott, which is designed for the nursing period, and serves as an option in Belle Maison’s innerwear range centered on gentleness against the skin.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about su・ra・ku

Country of origin, founding year, categories and parent brands.

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