TEMBEA is a Japanese bag label that began as a bag brand in 2004. Designed by Atsushi Hayasaki, it offers bags and accessories centered on the Baguette Tote, with the contents they are meant to carry and how they are used defined according to their purpose. Its products are also sold at stores in Tokyo and Kyoto. At the heart of the brand is the creation of bags designed around what they carry and what they are used for, followed by an exploration of materials, colors, and shapes in response to the mood and atmosphere of the time. The name means “wandering” in Swahili, and the brand continues to create products as tools that fit into everyday life.
Concept
The starting point is making bags designed around what they carry and what they are used for. TEMBEA explores new materials, colors, and shapes in response to the mood and atmosphere of the time, aiming to create objects that consider simplicity, rusticity, and design. TEMBEA means “wandering.” The brand continues to create products as tools that fit into everyday life.