THEATRE PRODUCTS

KINGLY THEATRE PRODUCTS is a menswear line launched by THEATRE PRODUCTS in Spring/Summer 2006. At Tokyo Collection, it was presented separately from the womenswear line THEATRE PRODUCTS, extending the parent brand’s theatrical concepts and material expression into menswear. Within the THEATRE PRODUCTS brand family, it is positioned as a distinct line for men that complements the primarily womenswear-focused main brand.

THEATRE PRODUCTS chic was a standard secondary line of THEATRE PRODUCTS, launched from Spring/Summer 2006. It was established as a line with a more basic direction, distinct from the main line’s collections, and, alongside THEATRE PRODUCTS formal, which launched during the same period, helped organize the scope of the brand’s offerings. Separate from the current main line, it was positioned with a focus on everyday clothing.

THEATRE PRODUCTS formal is a derivative line of THEATRE PRODUCTS with a focus on formalwear, launched for Spring/Summer 2006. While the regular THEATRE PRODUCTS line covers a broad range of clothing expressions, this line had the role of clearly presenting a direction intended for ceremonies and special occasions. It was developed during the same period as THEATRE PRODUCTS chic and is positioned as an in-brand line that separates formalwear proposals from the standard line.

ensemble THEATRE PRODUCTS is a jewelry- and accessories-focused line launched from the Fall/Winter 2011 season by 藤原美和, who had been responsible for accessory planning at THEATRE PRODUCTS. While THEATRE PRODUCTS centers on clothing, this line extended the brand’s worldview into adornments and miscellaneous goods. 藤原美和 later also became a designer for the main brand, confirming that the line originated within the parent brand.