TOREMOLO

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Overview

TOREMOLO is a line launched by Ace Co., Ltd.’s women’s bag brand Jewelna Rose when the brand was established in 2010. Masashi Miyai participated in the launch of the parent brand as its general producer. Focusing on totes, handbags, and shoulder bags, the line offers items made from genuine leather for commuting and everyday use. In 2019, it was positioned as “an elevated casual line for adult women” and began offering bags suited to both work and everyday use.

Concept

An elevated casual line for adult women

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1 brands
Founded
2010
2010 Parent brand
Jewelna Rose
Bags

A leather line focused on genuine leather and adult-oriented offerings

TOREMOLO is a leather-focused sub-line released by Jewelna Rose. Official articles describ

TOREMOLO is a leather-focused sub-line released by Jewelna Rose. Official articles describe it as a “new line” offering all-leather bags, with a range centered on totes and handbags made from cowhide. In 2019, it was presented as a casual line for adult women that placed emphasis on materials, offering a stronger focus on the texture of genuine leather and on commuting and everyday use than the usual trend-mix bags. While TROTTEUR caters to travel and JEWELNA BY Jewelna Rose to students, TOREMOLO is positioned as the line for material-focused, adult-oriented bags.

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