Page language: English
UNDERCOVERISM
Basic information
Overview
UNDERCOVERISM is a men's line spun off from UNDERCOVER, a Japanese fashion brand created by designer Jun Takahashi. After the men's and women's labels were consolidated under the name UNDERCOVER in 2015, the line relaunched as “UNDERCOVERISM” in 2021. Centered on everyday menswear such as T-shirts, shirts, and outerwear, it presents UNDERCOVER’s “ism” to the next generation.
Concept
The collection is for men of next-generation who resonate and empathize with UNDERCOVER’s ‘ism.’
Parent brands
-
UNDERCOVER 1990
After presenting its men’s collection in 2009, it was used as the name for UNDERCOVER’s main men’s line, a role it held until 2015. It relaunched as UNDERCOVERISM in 2021AW, and in FW21’s Neoboy it organized elements of UNDERCOVER while incorporating distortion and asymmetry. It is positioned as the main men’s line that updates the brand’s philosophy for the next generation of men.
A relaunched line updating the main men’s line.