UNIIT

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Country: Japan
Category: Clothing Bags
Related brands: Clothing brands from Japan

Overview

UNIIT is the private brand of Jeans Mate, headquartered in Nakano-ku, Tokyo. Targeting Generation Z (from the early teens to age 25), it aims to offer simple styles that reflect current trends at affordable prices. The brand offers the design sensibility of select shops to men in their late teens and twenties, with a broad range of men's casualwear including shirts, outerwear, innerwear, and pouch bags. No publicly available information confirms its founding year.

Concept

A brand that offers simple styles reflecting current trends at affordable prices

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1978

Year Brand Category Description

1978

JEANS MATE

Parent brand

Clothing

A sub-line for younger consumers serving the menswear needs of Generation Z men

UNIIT was launched in 2014 as a private brand for young men, following Blue Standard, and

UNIIT was launched in 2014 as a private brand for young men, following Blue Standard, and in 2021 opened a standalone brand store as a private brand for Generation Z. UNIIT products are still listed in the official online store, where the brand continues to offer simple, trend-conscious styles. While Blue Standard targets adult men and fort point is centered on womenswear, UNIIT is positioned as the menswear-focused line for younger generations.

1978 Parent brand

JEANS MATE

Clothing

A sub-line for younger consumers serving the menswear needs of Generation Z men

UNIIT was launched in 2014 as a private brand for young men, following Blue Standard, and