Tagline
A vintage workwear brand brought back to life for the present under Johnbull’s direction
UNION HERCULES MADE is a denim and workwear brand that debuted in Japan in 2025 under the direction of Johnbull Co., Ltd., based in Kojima, Kurashiki, Okayama Prefecture. Based on HERCULES, a vintage workwear brand offered by the U.S. department store Sears, Roebuck and Company from 1908 to around 1965, it has been updated for the present with Okayama’s processing techniques and vintage-style distressing by artisans. The brand offers denim-focused items such as jackets, work pants, and overalls, with the reinterpretation of vintage workwear at its core.
Concept
A denim brand that updates the vintage workwear brand HERCULES with Okayama’s advanced processing techniques and vintage-style distressing done by hand by artisans