Concept
A commercial line aimed at younger consumers, with more affordable price points.
A commercial line aimed at younger consumers, with more affordable price points.
Parent brands and sub-brands, ordered by founding year.
A former diffusion line aimed at the mid-market.
Versace Collection was established as an accessible derivative line positioned below the m
Versace Collection was established as an accessible derivative line positioned below the main collection, with the role of extending the brand’s visual identity more widely through urban retail expansion and licensing. Its presence was reduced as the brand portfolio was streamlined, and it was later reorganized and integrated into the main diffusion strategy.
A former diffusion line aimed at the mid-market.
Versace Collection was established as an accessible derivative line positioned below the m
Versace Collection was established as an accessible derivative line positioned below the main collection, with the role of extending the brand’s visual identity more widely through urban retail expansion and licensing. Its presence was reduced as the brand portfolio was streamlined, and it was later reorganized and integrated into the main diffusion strategy.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Versace Collection is from Italy.
Versace Collection was founded in 2006.
Versace Collection covers the following categories: Clothing, Bags, Accessories, Footwear.
Versace Collection is a sub-brand of VERSACE.