Tagline
Shaping the aspirations of working women.
WHITE JOOLA is a Japanese women’s fashion brand based in Gifu Prefecture. Its operating company, White Joola Co., Ltd., was established in 2001. Targeting working adult women, the brand offers suits and coordinated sets as its core, along with jackets, bottoms, blouses, dresses, and other items for commuting and business. Its official slogan is “Shaping the aspirations of working women,” and its concept is fashion-forward styling that draws on its suit-making expertise. The company describes its approach to design as placing emphasis on the silhouette when worn and on pattern-making.
Concept
The brand offers a wide range of items for settings from commuting to business, with fashion-forward styling that draws on its expertise as a suit brand.