WONDERPLACE

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Overview

Tagline

No.1 Lifestyle Concept Store
WONDERPLACE is a fashion and lifestyle select shop launched in South Korea in 2010. It selects emerging brands and designer labels from South Korea and abroad, along with seasonal fashion items, and sells them through physical stores and online. The brand name means “a place full of wonder,” and it aims to be a place that presents diverse fashion and lifestyles. The operating company was established in 2011, and its business also includes discovering and nurturing brands.

Concept

A PLACE OF WONDER

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2013
2013 Sub-brand
DELICCENT
Clothing

A line centered on a charming sensibility inspired by an angel

DELICCENT is one of the in-house brands developed by WONDERPLACE. Its official introductio

DELICCENT is one of the in-house brands developed by WONDERPLACE. Its official introduction positions it as a brand centered on the angel “ANGELA,” with a focus on conveying a charming sensibility and happiness. Unlike W.STANDARD, which offers a broad range of casual wear for everyday use, and COMONINOZ, which centers on unisex American casual wear, it makes charm a clear focal point of its product expression. It also follows a different direction from ORDINARY HOLIDAY, which reflects youthful culture, and FIELD WORKER, which specializes in denim wear, adding a feminine option to WONDERPLACE’s brand portfolio.

- Sub-brand
COMONINOZ
Clothing

A unisex line centered on American casualwear

A unisex daily casual line developed by WONDERPLACE as one of its in-house brands. Accordi

A unisex daily casual line developed by WONDERPLACE as one of its in-house brands. According to its official introduction, it centers on American casualwear with comfortable wear and practical details, proposing styles that are easy to incorporate into everyday life under the slogan “EASY & COZY.” Unlike W.STANDARD, which broadly incorporates trends, and ORDINARY HOLIDAY, whose concept is youthful culture, it focuses on gender-neutral American casualwear. Together with DELICCENT, which expresses a charming sensibility, and FIELD WORKER, which specializes in denim, it makes up the brand group’s daily wear from distinct perspectives.

- Sub-brand
FIELD WORKER
Clothing

A specialist line centered on denim that supports everyday outfits

FIELD WORKER is a denim wear brand developed by WONDERPLACE as one of its own brands. Its

FIELD WORKER is a denim wear brand developed by WONDERPLACE as one of its own brands. Its official introduction takes as its motif “finding the value of denim in everyday life” and highlights denim’s role in completing daily outfits. It also states that the brand prioritizes comfort, ease of wear, and quality. Unlike W.STANDARD, which offers a wide range of casual wear, and COMONINOZ, centered on unisex American casual wear, FIELD WORKER clearly defines its product category around denim. Within the brand portfolio, it is the line dedicated to denim for everyday wear.

- Sub-brand
ORDINARY HOLIDAY
Clothing

A casual line that reflects youthful culture in everyday wear

One of the in-house brands that WONDERPLACE develops alongside its select-shop business. O

One of the in-house brands that WONDERPLACE develops alongside its select-shop business. Officially, it is presented under the concept “YOUNG VIBE” as a brand that reinterprets in its products the cultures of people living amid diverse values and cultures. Unlike W.STANDARD, which offers a broad range of trend casualwear, COMONINOZ, which is centered on American casualwear, and FIELD WORKER, which focuses on denim, this line places youthful culture at the center of its product planning. Within the lineup, it plays a role in bringing culture and a sense of trend into everyday wear.

- Sub-brand
W.STANDARD
Clothing

Basic casualwear that incorporates trends into everyday clothing

This is a casualwear line developed by WONDERPLACE as part of its brand portfolio. Its off

This is a casualwear line developed by WONDERPLACE as part of its brand portfolio. Its official profile describes it as a brand that offers items reflecting changing trends in a way that a broad range of people can enjoy in their everyday lives. Unlike COMONINOZ, which centers on American casualwear and unisex everyday clothing; ORDINARY HOLIDAY, which reflects youthful culture in its products; and FIELD WORKER, which specializes in denim wear, it is not focused on a particular material or culture, but offers everyday clothing that incorporates trends. Within WONDERPLACE’s brand portfolio, it is the line covering a broad range of casualwear for everyday use.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about WONDERPLACE

Country of origin, founding year, categories and parent brands.

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