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YU’NOW

YU’NOW

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Country: Japan
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

YU’NOW is a lingerie brand developed by Belluna Co., Ltd. It was launched in 2019 under the name “Lingerie by GeeRA,” and changed its brand name to YU’NOW in May 2024. The brand offers lingerie, loungewear, and other items, and is guided by the concept of “lingerie that lets you discover a new you and feel more like yourself,” with a focus on affordable prices and a wide range of sizes. It is a brand derived from GeeRA.

Concept

Lingerie that lets you discover a new you and feel more like yourself. Choose lingerie the way you choose accessories. Wearing a favorite piece makes me feel just a little stronger.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

GeeRA

Parent brand

Clothing

A line specializing in lingerie and loungewear

YU’NOW is a lingerie brand operated by Belluna, with its predecessor being “Lingerie by Ge

YU’NOW is a lingerie brand operated by Belluna, with its predecessor being “Lingerie by GeeRA,” launched in 2019 under the GeeRA name. On May 8, 2024, it revamped its brand name and concept and transitioned into its current brand, which offers innerwear and loungewear. It is characterized by trend-conscious designs and a wide range of sizes. Unlike GeeRA, which broadly offers clothing and fashion accessories, and muet., which focuses on everyday wear, it specializes within the brand group in lingerie and loungewear.

2019 Parent brand

GeeRA

Clothing

A line specializing in lingerie and loungewear

YU’NOW is a lingerie brand operated by Belluna, with its predecessor being “Lingerie by Ge