Fashion brands — country: France · related keyword: Wardrobe basics

AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics.

AMI approaches fashion in a relaxed and authentic way, with stylish and comprehensive wardrobes composed of timeless basics. Capturing its hometown’s unique, effortless elegance, AMI blurs the boundaries between casual and chic. Its values celebrate love and friendship, inclusion and diversity.

Sun. Sea. People.

B.Team is a teen-oriented diffusion line launched in 2010 by BENSIMON, a lifestyle brand from France. It was created by Serge Bensimon, founder of BENSIMON and responsible for its creative direction, and offered mixed-style clothing that complemented the brand’s iconic tennis shoes. Set against BENSIMON’s colorful, boundary-free lifestyle, it was a collection for younger consumers that combined basic items with playful elements; its introduction and sale are confirmed between 2014 and 2015. It is not currently listed among BENSIMON’s official active lines, so it can be considered discontinued.

BASIC ELLE is a brand that aims for high-end fashion, provides global trends, and offers practical fashion and lifestyle.

Relaxed and chic, composed of elegant basics

Bonheur is a women-focused fashion label launched in Paris in 2011 by Natasha Basic. Centered on easy-to-wear casualwear, it offers separates and shoes, among other items. Its philosophy includes fair labor standards for employees and a commitment to environmentally conscious manufacturing processes.

ALWAYS ONE STEP AHEAD

The line offers items for events such as concerts, dining gatherings, and ceremonies. It centers on basic solid colors and incorporates designs with an edge.

Timeless Fashion. Sustainable Essentials. Inspired by Nature.

The wearer is at the center, with a broad range of items that can become staples of their time continuing to be presented.

Getting dressed is no big deal!

“Our essential brand values,” rooted in “quality,” “comfort,” “flattering patterns,” and “all the savoir-faire that defines the house.”

THE ART OF FRENCH LIVING

A multi-occasion brand that promises refined sensibility, good quality, and accessible prices, and is suited to every kind of everyday setting

RENOMA KIDS is a licensed children’s clothing brand whose parent brand is renoma, a fashion brand originating in France. The Korean children’s clothing company Komansae signed a licensing agreement in 2009 and began developing the brand in 2010. It was renamed in 2014 from its former name, “renoma Junior.” The brand offers clothing for boys and girls, centered on basic, modern casualwear, and presents patterns, prints, and color coordination that reflect renoma’s image.