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active day today

active day today

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Country: Japan
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

active day today is a second line launched in Japan in 2021 by BORDERS at BALCONY. Designed by the parent brand’s designer, Yoko Shibata, it offers casual and activewear and goods for activities such as yoga, stretching, and walking, as well as everyday wear. With “Let me be an active girl, today.” as its concept, the line presents items for a more active daily life. Its collections center on series such as RIB, leggings, and Shaka, and also include golf-related products, with an emphasis on functionality, comfort, and timeless design.

Concept

Let me be an active girl, today.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

BORDERS at BALCONY

Parent brand

Clothing

A derivative line extending into active everyday life

active day today is an active line derived from BORDERS at BALCONY and is listed as a dist

active day today is an active line derived from BORDERS at BALCONY and is listed as a distinct brand name on the parent brand’s official website. While the main line focuses on elegant everyday wear centered on stripes, this line offers casual wear for active settings under the concept, “Today, let’s spend the day more actively than usual.” It is a derivative line that extends BORDERS at BALCONY’s offerings into active areas such as sports and golf while retaining the parent brand’s feminine character.

2013 Parent brand

BORDERS at BALCONY

Clothing

A derivative line extending into active everyday life

active day today is an active line derived from BORDERS at BALCONY and is listed as a dist