Tagline
Comfortable to wear, see, and touch
Aenak is a Japanese baby and children’s goods brand operated by Rok Co., Ltd. in Suita, Osaka Prefecture. The company was established in June 2014. Aenak plans and sells products for newborns through toddlers, including rompers, underwear, tops, bottoms, bibs, sleepwear, blankets, Japanese-style clothing, formalwear, and accessories. Its clothing is guided by the idea of being “comfortable to wear, see, and touch,” with an emphasis on “peace of mind and safety” and “softness and comfort.” Its offerings center on Japanese-style clothing, including hakama rompers, everyday wear, and gift items, and are sold wholesale in Japan and overseas as well as online.
Concept
With “peace of mind and safety” and “softness and comfort” as its motto, Aenak aims to bring smiles to babies and all the families around them through baby clothes.