Aim For

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

Aim For is a unisex apparel line developed within Japanese streetwear brand ILL'S. The brand name derives from the English phrase meaning “to aspire” or “to aim for,” and the line focuses on everyday wear such as T-shirts and hoodies. Centered on simple designs, it offers clothing incorporating messages such as “One for All, All for One” and “Always Be Yourself.” The official online store currently lists its products.

Concept

The concept is to suggest what matters more fundamentally through the everyday use of simply designed goods and apparel.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

ILL'S

Parent brand

Clothing

A basic derivative line focused on everyday wear and messaging

As one of ILL'S lines, Aim For proposes basic streetwear centered on everyday wear, distin

As one of ILL'S lines, Aim For proposes basic streetwear centered on everyday wear, distinct from ILL'S itself, which foregrounds graphics derived from the latest trends, social media, and subculture. The name means “aspire” or “aim for,” and the line is based on the idea of proposing what is essential by wearing simply designed items every day. Centered on oversized T-shirts and heavyweight hoodies, it incorporates details such as small embroidered motifs, back prints, English messages, and pigment treatments, and its offerings are not limited by gender. It is a derivative line that retains ILL'S streetwear character while prioritizing frequency of wear and versatility over bold graphics.

2000 Parent brand

ILL'S

Clothing

A basic derivative line focused on everyday wear and messaging

As one of ILL'S lines, Aim For proposes basic streetwear centered on everyday wear, distin