aimoha

On moremore’s “Our Brands” page, “aimoha KIDS” is presented as a line derived from aimoha and described as distinctive kids’ fashion combining cuteness and design. Its offerings range from tops, outerwear, pants, skirts, dresses, all-in-ones, and coordinated sets to shoes and accessories, serving as an entry point for children. Among the lines, it has a particularly strong role in expanding the range of offerings for families.

On moremore’s “Our Brands” page, “aimoha MEN” is listed as a line derived from aimoha and described as versatile men’s fashion that adds a playful touch and attention to detail to staple items. While the aimoha brand is centered on womenswear, this line serves men’s wardrobe needs. Its products range from T-shirts, polos, jackets and slacks to rain shoes, covering everyday wear as well as outfits for going out. Among the brand’s lines, it has the clearest positioning in terms of expanding by gender.

On moremore’s “Our Brands” page, “aimoha home” is listed as a line derived from aimoha and positioned as a brand in the living category, offering items that make everyday life more enjoyable. While aimoha itself focuses primarily on clothing, aimoha home covers interiors, storage, home appliances, kitchen, laundry, pets, and outdoor products, encompassing the home environment as a whole. Storage racks, rugs, and boxes are among its main products, and it is a cross-category line spanning a broad range of categories beyond clothing.

On moremore’s “Our Brands” page, “aimoha moyo” is listed as a line derived from aimoha and described as featuring practical, fashion-forward designs that bring out individuality. It is a distinct line that adds a more fashion-forward perspective to aimoha’s easy-to-style approach, giving practical items such as pants, jackets, and skirts a distinctive character. Among the lines, it is positioned as strengthening the balance between practicality and individuality.

On moremore’s “Our Brands” page, “aimoha neo” is listed as a derivative line of aimoha and presented as future-oriented fashion filled with individuality and design appeal for a new generation. It foregrounds novelty more than the existing aimoha and reconfigures everyday wear through items such as shirts, pants, vests, jackets, and coordinated sets. Among the group of lines, it is positioned as representing the newest direction.