Tagline
A little wing for everyday life
Aletta vita is a Japanese women's fashion brand developed by FUNNY COMPANY Co., Ltd. in Nishio, Aichi Prefecture. As an original brand of FUNNY COMPANY+, it offers tops, blouses, knitwear, dresses, skirts, pants, outerwear, fashion accessories, and other items for adult women. Its stated motto is “A little wing for everyday life,” and it aims to create clothing that allows women to feel freer, more like themselves, and shine with flair in their everyday lives, while taking comfort, versatility, and changes in body shape into consideration. The brand is sold through its official online store and major fashion e-commerce platforms, and continues to release new items.
Concept
The brand aims to create clothing that helps women feel more wonderful in their everyday lives.