Alfred Alex is a fashion brand operated by MONO-MART Co., Ltd. Centered on casual wear that incorporates a sense of current trends while remaining easy to wear in everyday life, it offers T-shirts, shirts, hoodies, sweatshirts, denim, cargo pants, outerwear, shoes, and other items. The brand proposes clothing that can be worn as one’s authentic self, regardless of gender or upbringing, and emphasizes designs with subtle edge and an approach that values what each wearer likes. It sells products for men and women, primarily through ZOZOTOWN.
Concept
The brand proposes fashion that can be worn as one’s authentic self, regardless of gender or upbringing. Its designs incorporate trends while remaining comfortable and easy to wear, and value each wearer’s sense of what they like.