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Amplifier

Amplifier

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Country: Japan
Founded: 2016 2010s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Connecting the legacy, then wearing it

Amplifier is a Japanese rock apparel brand founded in 2016 by MEDICOM TOY and designer Rentaro Hirakawa. Centered on photo T-shirts, the brand translates portraits of artists who shaped eras in Japan’s rock scene into apparel, with the concept of carrying them forward as timeless icons. Its lineup has featured Kiyoshiro Imawano in its first release, as well as THE MODS, Hiroto Komoto, Masatoshi Mashima, hide, and Hisashi Imai, and includes T-shirts, cushions, and BE@RBRICK items using photographers’ archives.

Concept

Translating into apparel portraits of artists who shaped eras through their overwhelming presence in Japan’s rock scene, and carrying them forward as timeless icons

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1996

Year Brand Category Description

1996

MEDICOM TOY

Parent brand

Lifestyle products

An apparel line specializing in portraits of music artists

Amplifier is a music-focused apparel brand launched by MEDICOM TOY and producer Rentaro Hi

Amplifier is a music-focused apparel brand launched by MEDICOM TOY and producer Rentaro Hirakawa. It applies portraits, photographs, logos, and other imagery of artists who have supported Japan’s rock and music scenes to clothing, primarily T-shirts. While MLE covers diverse areas of pop culture, including film, manga, art, and games, and FABRICK extends into fabric products and lifestyle goods, Amplifier is clearly focused on music artists and their visual archives. Within MEDICOM TOY LIFE Entertainment, it is positioned as a specialized offshoot brand that directly connects music culture with apparel rather than figures.

1996 Parent brand

MEDICOM TOY

Lifestyle products

An apparel line specializing in portraits of music artists

Amplifier is a music-focused apparel brand launched by MEDICOM TOY and producer Rentaro Hi