Tagline
Wear simplicity and relaxation, and bring inspiration into everyday life.
and it_ is a Japanese women’s fashion brand operated by and it Inc. The company was established on June 1, 2007, in Ikeda, Osaka Prefecture, and handles the planning, production, wholesale, and retail of women’s clothing and accessories. Its broad range of products, including tops, bottoms, dresses, bags, shoes, and accessories, is available mainly through its official online store. The brand proposes casual styling that combines simple and design-focused items, and also works to create low-priced products with consideration for materials.
Concept
Proposing a rich lifestyle.