any day

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Update everyday life with black—any day
any day is a Japanese womenswear brand operated by Gravity Co., Ltd., based in Suita, Osaka Prefecture. It offers tops, bottoms, dresses, outerwear, shoes, bags, accessories, and more, and proposes all-black casualwear for enjoying “ordinary days” in one’s own way. Its official concepts include “A new basic that makes my heart flutter,” “Someone else’s standard,” and “My trend is me.” The brand presents a style of choosing everyday clothes based on personal preferences rather than following trends.

Concept

Hello! A new basic that makes my heart flutter / Good-bye! Someone else’s standard / Evolving self-styling that speaks through “I just like it” / My trend is me

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