anyfee is a Japanese women's fashion brand specializing in plus sizes, launched by Cross Plus in 2021. Beginning with joint development with the magazine la farfa, it offers affordable clothing in sizes mainly ranging from LL to 5L, from basics to trend-focused styles. Its official concept is “Helping people of all sizes who care about silhouette and comfort become who they want to be.” The brand's signature project, “Good Pants,” was developed by designer Asuka Aoyama, who has worked on the design and patterns of plus-size products, and offers options tailored to different body types along with a silhouette diagnosis.
Concept
Helping people of all sizes who care about silhouette and comfort become who they want to be