Tagline
age less & playful
ap retro is a Japanese women’s fashion brand for which Sankuraudo Co., Ltd. handles planning, manufacturing, and sales. As an e-commerce brand whose main sales channel is ZOZOTOWN, it offers a range of items including tops, dresses, skirts, pants, outerwear, bags, and accessories. Guided by the brand’s motto, “age less & playful,” it centers on the idea of “being cute at any age, with a touch of nostalgia,” offering affordable items that bring a retro feel to current trends for women across generations.
Concept
A low-priced fashion brand where people of all ages can enjoy styles that are cute at any age and have a touch of nostalgia, blending retro elements with trends.