Tagline
a point of view...
a.p.o.v. -ankoROCK's select- is a Japanese select line operated by ankoROCK Co., Ltd. and based in Osaka. It primarily offers unisex apparel for men and women, including tops, outerwear, bottoms, and shoes. Under the phrase “a point of view...,” its concept is to select products from ankoROCK’s perspective while observing shifts in trends with ankoROCK as a fixed point of reference.
Concept
Selects products based on the [ankoROCK perspective]. Rather than extending the existing brand image, it uses [ankoROCK] as a fixed point of reference, simply observing shifts in trends and loosely aligning its perspective with them. It takes in impressions in a relaxed way and selects products from the [ankoROCK perspective].