AROUND FLAVA

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Overview

AROUND FLAVA is a fashion brand directed and owned by SHOKI (翔貴), a Japanese influencer and beauty expert, who also works on its designs. The brand is unisex with a focus on menswear, offering apparel such as shirts, knitwear, slacks, denim, and jackets, as well as accessories featuring pearls and silver. Its products are sold through platforms such as ZOZOTOWN, against the backdrop of styling proposed by SHOKI that emphasizes a clean and refined look. Brand activity has been documented since 2020.

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