Tagline
TRY SOMETHING NEW ON YOUR HEAD.
arth is a Japanese hat brand created by Kurihara, which operates the hat specialty store Override. Based on Japan’s established hatmaking techniques, the brand offers collections for men, women, and unisex wear. Its name is a coined word combining “art” and “hat,” and its icon is the jackalope, a wild rabbit with deer antlers. The brand’s guiding idea is “Try something new on your head.”
Concept
Try something new on your head