Astoria Fleure is a Japanese women's fashion brand developed by Astoria Co., Ltd., founded in 1954 and headquartered in Bunkyo-ku, Tokyo. Its offerings center on jackets, suits and coordinated sets, trousers, skirts, dresses, tops, and formal dresses for commuting, office wear, and ceremonies, as well as fashion accessories. The brand describes itself as a feminine elegance brand that adds color to everyday commuting styles, with the theme of “a woman who is beautiful and possesses both grace and intelligence,” like its symbolic color, violet.
Concept
A feminine elegance brand themed around “a woman who is beautiful and possesses both grace and intelligence,” like its symbolic color, violet, and adding color to everyday commuting styles.