Tagline
Uniquely yours, through the years.
ateliers PENELOPE is a Japanese bag and fabric accessories brand founded in 1996 by designer and owner Asuka Karasawa, starting from a small atelier in Daikanyama, Tokyo. Using domestically produced materials, including canvas, the brand focuses on bags, pouches, and fabric accessories, and also offers the apparel line “BIQUI par ateliers PENELOPE,” launched in 2019. First samples are made at its atelier in Nakameguro, and the brand is committed to domestic production. Its philosophy is to give shape to materials whose character changes with use, allowing them to grow into something unique to their owner. It continues to create products centered on timeless staples that are not bound by trends, as well as original materials and colors.
Concept
The character of fabric changes over the years, and no two pieces are alike. It changes according to who carries it, giving rise to as many stories as there are owners. The concept is to give shape to these one-of-a-kind pieces and to convey the enjoyment and value of letting them grow over time.