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B:MING by BEAMS

Basic information

Country
Japan
Founded
2012

No longer active

Overview

B:MING by BEAMS started in 2012 as a brand for shopping centers under the BEAMS label. Centered on men's and women's fashion, from casual to business wear, it has offered fashion and lifestyle products for a wide range of generations, including kids' and baby items and miscellaneous goods. The label ended in 2026.

Tagline

GOOD EVERYDAY THINGS

Parent brands

  • BEAMS 1976

    A comprehensive label spanning men's and women's casualwear and businesswear, as well as kidswear, babywear, and miscellaneous goods. It has served as an entry point for bringing BEAMS' sensibility to a broad range of generations, presenting everyday clothing and lifestyle goods together. The label's discontinuation was announced on January 5, 2026, and it is positioned as a broadly accessible line alongside BEAMS HEART and BEAMS mini.

    A comprehensive, broadly accessible line for the whole family