BACKLASH THE DENIM is a Japanese denim-focused collection line created by Isamu Katayama, designer of ISAMU KATAYAMA BACKLASH, and launched with the Spring/Summer 2023 collection. It focuses anew on denim as a timeless presence in menswear and is intended to be offered as a staple. Centered on proposing denim products that do not fade and grow more appealing over time, the line includes pants and denim jackets.
Concept
A new collection line dedicated to denim (jeans) and developed as a staple. It refocuses on “denim,” which holds a timeless place in menswear, and proposes denim products that do not fade and grow more appealing over time.