Tagline
MIX MATCH ELEGANCE
PRANK PROJECT is a Japanese womenswear brand launched in January 2023 by MAISON SPECIAL Co., Ltd. It is operated by PLAY PRODUCT STUDIO Co., Ltd. and focuses on original clothing while also offering selections from overseas brands. Under the catchphrase “MIX MATCH ELEGANCE,” it proposes a refined NEW MODE that mixes “unexpectedness” with “good taste” for “sophisticated adult women who are not bound by convention.” Design is handled by a team led by Michiko Watanabe, and the brand is available through domestic stores and online.
Concept
A refined NEW MODE BRAND
that mixes “unexpectedness” with “good taste,”
for sophisticated adult women who are not bound by convention