Tagline
Bringing smiles and happiness to women
BASE is a Japanese fashion brand developed by Saen Co., Ltd., which is based in Osaka City, Osaka Prefecture. Centered on bags for women, the brand offers items suited to the changing demands of everyday life, including commuting, school, and raising children. With “Making lifestyles stylish and comfortable” as its concept, it offers high-quality bags and fashion accessories, from basic designs suited to everyday use to products incorporating current trends. The brand’s stated aim is to “bring smiles and happiness to women,” and it creates products for people who want to enjoy being women in their own way.
Concept
Make lifestyles stylish and comfortable