Tagline
NO BOUNDARY
BASECREAM is a street and subculture brand launched in Seoul, South Korea, in 2013. Led by its representative and director, Kim Suchan (WOLFKOOKY), it focuses on apparel such as T-shirts and caps, while also working across music, parties, exhibitions, and video. The brand name is a coined word combining “basement” and “scream.” Centered on communicating underground subculture to the public, the brand expresses ideas and messages through its products. It develops graphic-led streetwear and collaborations with other brands and artists.
Concept
A brand formed around the aim of bringing underground subculture to the public