Tagline
Basic × playfulness = my own rules
bashful base Oriental (abbreviated as bbO) is a Japanese unisex fashion brand launched in April 2025 by Bluebell Co., Ltd., headquartered in Kyoto. Based on traditional city fashion, it offers casualwear that mixes playful designs with trends and promotes “basic × playfulness = my own rules.” Its product range includes tops, bottoms, and outerwear, with styles spanning menswear and womenswear.
Concept
A unisex brand based on traditional city fashion, mixing playful designs with trends.