BEADYGEM is a children's hat brand developed by Kurihara Co., Ltd. The brand name combines “BEADY,” meaning “sparkling,” and “GEM,” meaning “gemstone.” For children who play outdoors, the brand offers children's hats that combine a range of functions with cuteness, with peace of mind and safety as its guiding principles. Its items include ポケポケHAT and ポケポケCAP, and it has received the Kids Design Award, organized by the Kids Design Association.
Concept
A children's hat brand offering peace of mind and safety, combining a range of functions and cuteness for children who play outdoors.