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BEAMS HEART
Basic information
- Country
- Japan
- Category
- Clothing / Accessories / Lifestyle products
Overview
BEAMS HEART is a Japanese curated SPA lifestyle shop operating as a BEAMS label. It brings together clothing, lifestyle goods, and experiences that spark conversation, and offers menswear and womenswear ranging from casual to dresswear at reasonable prices, guided by a “just-right” balance of trends and timeless standards. Its concept is “Moving the Heart,” and it aims to create comfortable points of connection that offer a sense of fulfillment from within.
Concept
Moving the Heart
Tagline
Somehow, just right.
Parent brands
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BEAMS 1976
An original label based on BEAMS’ standard designs, offering a wide range of styles for men and women, from casualwear to dresswear. It pays attention to quality while incorporating a measured sense of the season, and serves as an entry point for bringing BEAMS’ sensibility into a broad range of everyday life. Unlike its core specialist lines, it is a diffusion line that extends the BEAMS identity to a wide audience.
An accessible diffusion line that extends the BEAMS identity