BEAMS mini

Country

Japan

Category

Clothing / Bags / Accessories / Footwear

BEAMS mini is a kids’ label from the Japanese select shop BEAMS. Rather than imposing adult styles, it values letting children choose and enjoy what they like, offering a “mischievous style” for ages 3–7 and a “Boys & Girls style” for ages 8–12. With the aim of “bringing the reassurance and trust of BEAMS to children’s clothing,” it offers original designs that combine vibrant colors and playful details with the fashion appeal and comfort of basic items.

Rather than imposing adult styles, BEAMS mini values letting children choose and enjoy what they like. It offers a “mischievous style” for ages 3–7 and a slightly precocious “Boys & Girls style” for ages 8–12.

The reassurance and trust of BEAMS in children’s clothing

• BEAMS 1976

  An original label that brings BEAMS’ sense of reassurance and trust to children’s clothing. It adds fashion appeal to basics through vibrant colors and playful designs, while also emphasizing comfort for everyday wear. While Kodomo BEAMS is responsible for curation and experiences, BEAMS mini functions as an accessible line that offers a broad range of children’s clothing for everyday wear.

  An accessible line of children’s clothing designed for everyday comfort