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Beauty Princess

Beauty Princess

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

Tagline

More beautiful in lingerie.

Beauty Princess is a Japanese lingerie line developed by izumi BODY LABO, operated by Izumi Co., Ltd. It offers underwear such as bras and panties, with an emphasis on functionality that makes the body look more beautiful. Its official slogan is “More beautiful in lingerie,” and it is developed around the concept of “functional lingerie with a particular attention to detail, designed to make as many people as possible look more beautiful.” Izumi Co., Ltd., founded in 1959, is a body fashion manufacturer, and Beauty Princess also offers outer lingerie and other items.

Concept

Functional lingerie with a particular attention to detail, designed to make as many people as possible look more beautiful.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

izumi BODY LABO

Parent brand

Clothing

A specialist line focused on functional lingerie

Beauty Princess was a functional lingerie brand offered within izumi BODY LABO. An officia

Beauty Princess was a functional lingerie brand offered within izumi BODY LABO. An official announcement indicates that it was aimed at sizes ranging approximately from B70 to F80 and was offered on the izumi BODY LABO website. It handled products focused on functionality designed to make the body appear more beautiful, playing a different role from Tiny Princess, which specialized in smaller sizes, and Glamour Princess, which specialized in plus sizes. Since 2022, it has continued to be available through the Glamour Princess sales site.

2017 Parent brand

izumi BODY LABO

Clothing

A specialist line focused on functional lingerie

Beauty Princess was a functional lingerie brand offered within izumi BODY LABO. An officia