Tagline
Awaken your core.
BEAXIS is a Japan-born core training gear brand. It is developed by Amaze Plus Co., Ltd., with Daisuke Imamura, who has served as a walking director at events such as the Milano Collection, involved in the brand’s design and the development of many of its products since its launch. Centered on “core training × fashion,” the brand offers sneakers and sandals featuring patented insoles, golf shoes, apparel, training equipment, and accessories. As “a brand for people who value their own supple inner core (= AXIS),” it offers products that bring walking and posture into everyday life.
Concept
Creating beauty with inner strength / Supporting 1 mm of growth