BEED is a Japanese sports apparel brand operated by LEIB Co., Ltd., based in Tokyo. Founded in 2019, the company develops and sells products under its own brand, focusing on innerwear and underwear that support comfortable movement during sports. Its official concept is “Bringing an extra measure of inspiration to sports.” Its main offering is the “Kaidō” series, designed for sports settings, which includes boxer briefs, compression innerwear, tights, and other products. No brand-specific design director has been identified.
Concept
Bringing an extra measure of inspiration to sports