BELLWOODMADE

Satellite is a street-outdoor line derived from BELLWOODMADE. While carrying forward the outdoor functionality and approach to craftsmanship developed by BELLWOODMADE, it takes its designs in a more street-oriented direction and offers products under its own name, mainly bags, sacoche bags, and backpacks. Whereas BELLWOODMADE itself handles a broad range of functional products, Satellite is positioned as a derivative line that strongly emphasizes skate culture and the experience of use in urban settings.

BLACK by BELLWOODMADE is a workwear-oriented offshoot line presented as a separate product group called BLACK on BELLWOODMADE’s official website and offered by retailers under a brand-line name that includes the parent brand’s name. It positions clothing as gear connecting the city and nature, and work and everyday life, reconfiguring uniforms for craftspeople as contemporary fashion wear. Unlike the bag-centered BELLWOODMADE main brand and Satellite, which focuses on street outdoor, it consists primarily of apparel such as jackets, pants, and aprons made from flame-retardant materials.

BELLWOODMADE WHITE LABEL is a line developed as a new, bag-focused label derived from BELLWOODMADE. Characterized by a white triangular tag, it was positioned as a souvenir line that reflected the designer’s experiences and inspiration from places they had actually visited in products such as sacoche and shoulder bags. While Satellite took a street-outdoor direction, WHITE LABEL was an independent label responsible for product development rooted in the cities visited on trips and in counterculture.

SOLO by BELLWOODMADE is a premium line within the BELLWOODMADE brand family. It originated with the limited production of products originally made by the designer for personal use, and offers bags, backpacks, book covers, pen cases, hats, and other items for business, travel, and everyday use. While Satellite focuses on street outdoor and BLACK by BELLWOODMADE on workwear, SOLO is an independent label offering a more premium-oriented proposition that emphasizes materials, specifications, and ease of use.